Recently, the selection of Cnart-Cup excellent project held by CNASMITH Group has come to a successful end. This is the fifth year of the excellent project selection activity held by CNASMITH Group. It aims to fully display the design concept of CNASMITH Group "keep improving the craftsmanship, pursue excellence, create new ideas", stimulate the creative enthusiasm and innovation ability of designers, and provide a platform for many designers to strengthen communication, share opportunities, gather wisdom and deepen cooperation.

At the meeting, Yijun Zhu , chairman of CNASMITH Group, delivered a speech. He believed that it should not only have professional skills, but also feelings and creativity as a designer. If wants to turn feelings into reality, persistence is an essential key. And innovation, for every designer, is an eternal topic. Only thinking innovation and means innovation can create a continuous stream of good projects.

Nowadays, the design industry is entering a new stage of development. The continuous growth of the industry and the challenges of intensified competition coexist. With the further stratification and classification of market space, the boundary between the industry and the industry is fuzzy, and the clear business relationship is broken. The traditional design industry needs to change in the direction of innovation and industry integration. For this reason, CNASMITH Group has been practicing the group's design concept of "Thinking，Innovation" and constantly strengthening innovation and development.

Creativity Is The Core Value Of Design Enterprises

Creative design emphasizes innovation and creativity. By combining with culture, technology, product, service and market, it further excavates and activates resource combination mode to enhance resource value, and provides products and services with cultural quality for customers. Yijun  Zhu told us, the core value of design enterprises is creativity. If there is no creative design enterprise, it will become a labor-intensive enterprise, not an intelligence intensive enterprise.

The development of creative design industry needs to rely on enterprises and other professionals with different backgrounds such as economy, management, design and technology to form an open and inclusive design team. And the effective creative management can provide the growing soil for the creation of creativity and stimulate the creativity of designers. In this regard, awards, interviews and other activities are undoubtedly a way to show the accepted creativity, while also strengthening the communication and self-improvement between designers. As a leading design company in the world, CNASMITH Group has always been a leader, organizer, initiator, practitioner and explorer of innovation.

Establish An Industrial Ecosystem With Creativity As The Core

In the new era, the development of the industry is faced with the instability, complexity and fuzziness of the external environment, and the development of the enterprise tends to be unstable. The whole market competition pattern has also changed, the competition cycle has accelerated, the development of enterprises is facing difficulties such as lack of benchmarking, intensified industrial integration and so on. In this context, Yijun Zhu proposed to establish an industrial ecosystem with creativity as the core to better adapt to the dynamic environment. Therefore, it is necessary to break through the horizontal and vertical barriers and let the traditional design play a core role under the drive of the industrial circle.

At first ,look at the industrial model of design enterprises. The upstream of the design enterprise is the investor of the real estate Party A, and the downstream is the construction unit of the model renderings. As one of the main forces of the project construction, it is the core connection node connecting the past and the future in the process of the construction project from the investment to the final landing. According to the project content, the horizontal industry is divided into different themes supported by different units, such as culture, performance, tourism, etc.

He said ， In the future, the development of design enterprises needs to establish a symbiotic, mutual and renewable value cycle system with different enterprises, maximize the integration and effective use of resources, and cultivate ecological advantages, so as to better adapt to the current development environment and achieve sustainable development.