Greater World Urban Renewal and Rebirth Plan

Location： Shanghai, China

Area：16600㎡

Design time：2023.04

Owner：

Project Type： Content planning, renovation design, operation and

As the core of Shanghai's Asian performing arts capital, the Shanghai Grand World, Designers and planners follow the core concept of "Happy World · Chinese Theatre Garden" to create a cultural memory complex belonging to Shanghai, becoming a model of cultural complexes in first tier cities across the country. It is a stage for Eastern elements to connect with international standards, a port for accepting Chinese Shanghai style culture, a dock for Chinese drama to enter Shanghai, and also adheres to the cultural and tourism scenic area operation concept of "Happy China in the East, West, North, South, and Central" of OCT, Link the genes of joy with urban renewal, and carry out the culture and wisdom of joy to the end! In the future, the project will replicate and operate a full range of content in Happy World, Happy Coast, and Happy Valley, striving to create a cultural brand model of "Urban Cultural Complex - Happy City" for the OCT cloud cultural investment system. The project includes four major sections: entertainment complexes, museum communities, local cuisine, and cultural and creative non heritage markets.